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18d ago

Sr. Recruitment Marketing Specialist

Dutch Bros Coffee Tempe, AZ

Tempe, AZ

18d ago

Full time Marketing Senior Analytics

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Job Description

The Senior Recruitment Marketing Specialist role is based onsite in Tempe, Arizona, and focuses on shaping Dutch Bros Coffee’s employer brand, CRM strategy, paid media, and social content to attract and engage candidates.

Position Overview

Are you a data driven marketer with a talent for storytelling? Can you translate a brand culture into a talent magnet? We are seeking a Senior Recruitment Marketing Specialist to drive and elevate our employer brand, oversee CRM initiatives, and lead programmatic recruitment efforts from Tempe, AZ on-site.

Responsibilities

CRM Strategy, Building & Deployment: Serve as the strategic architect and primary operator of the Candidate Relationship Management platform. Design multi touch nurture journeys, segment talent pools (including silver medalists, passive talent, and alumni), write compelling copy, build automated workflows, and deploy campaigns from concept to send.
Driving Talent Funnels: Maintain a robust and ongoing applicant flow across all shop footprints by launching targeted recruitment campaigns and optimizing high volume talent acquisition strategies.
Maintain Recruitment Marketing Budget & Vendor Relations: Oversee daily budget tracking and spending. Maintain strong and productive vendor relationships to ensure cost efficiency and contract compliance.
Paid Media & Programmatic Advertising: Define and execute the recruitment advertising strategy. Manage budgets and optimize programmatic ad spend to reach the right talent pools at the lowest possible cost-per-hire.
Social Media & Content Partnership: Collaborate with internal Culture and Corporate Brand teams to co create authentic, high impact content for LinkedIn, Instagram, and TikTok.
Reputation Management (Glassdoor & Beyond): Own presence on Glassdoor, Indeed, and other employer review sites. Monitor reviews, respond authentically, and leverage insights to continuously improve our employer reputation.
Data & Analytics: Track, analyze, and report on key recruitment marketing metrics (for example, cost per application, CRM open/conversion rates, social media growth, and source of hire). Use data to pivot strategies in real time.

Requirements

4+ years of experience in Recruitment Marketing, Employer Branding, or traditional growth marketing/lead generation.
Ability to think strategically about candidate journeys while enjoying hands on building campaigns and infrastructure.
Hands on experience building and deploying workflows within Candidate CRMs (e.g., Beamery, Gem, Phenom) and managing programmatic job advertising tools (e.g., Appcast, Recruitics) is preferred.
A deep understanding of what resonates on LinkedIn versus Instagram versus TikTok, with the ability to track social trends and translate them into employer brand wins.
Focus on conversions, not just clicks; comfortable tracking a candidate journey from a TikTok video or a Glassdoor review through to an offer.
Exceptional stakeholder management skills, with the ability to bridge recruiting and other functional teams.

Technologies

Beamery
Gem
Phenom
Appcast
Recruitics
LinkedIn
Instagram
TikTok
Glassdoor
Indeed

Compensation

Compensation: Dependent on experience.

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26d ago

Recruitment Marketing Lead

MetLife Remote 🌍 Remote

Remote

26d ago

$85k - $143k/yr Full time Marketing Ai Marketing Analytics

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Job Description

The Recruitment Marketing Lead at MetLife designs and executes a global recruitment marketing strategy to position MetLife as an employer of choice across 40+ countries, collaborating with business leadership, communications, marketing, and HR to attract and engage top talent and strengthen pipelines.

Minimum experience: 2 years

Responsibilities

Lead the design, development, and execution of global recruitment marketing campaigns that attract and convert top talent worldwide.
Identify and leverage essential marketing tools and channels to improve hiring efficiency, including conversion rates and time-to-fill metrics.
Develop and deploy paid media, email, and talent marketing programs that engage target audiences and grow talent pipelines using CRM, ATS, and related tools.
Equip recruiters and hiring managers to market MetLife as an Employer of Choice across the globe.
Integrate AI into recruitment marketing activities to scale impact, boost efficiency, and elevate output while maintaining authenticity.

Requirements

8 to 10 years of marketing experience, including digital asset development, organic and paid social media, email and event marketing, and lead generation
5+ years of recruitment marketing experience
2+ years of global marketing experience
Proven ability to apply AI thoughtfully and integrate it with subject-matter expertise to enhance quality and outcomes
Strategic mindset with the capacity to execute in a highly collaborative, global environment with minimal direction

Technologies

Avature CRM

Benefits

Comprehensive health coverage including medical, prescription, and vision
Dental insurance
No-cost short- and long-term disability
Company-paid life insurance
Legal services
Retirement pension funded entirely by MetLife
401(k) with employer matching
Group discounts on voluntary insurance products including auto, home, pet, critical illness, hospital indemnity, and accident insurance
Employee Assistance Program and digital mental health resources
Parental leave
Paid time off
Paid holidays
Volunteer time off
Tuition assistance

Working Schedule

Full-Time

Work Arrangement

Virtual

Travel Required

10%

Relocation Assistance Available

Location

Remote

Compensation

USD 84,800 - 142,900 per year

Posted Date

19-Jun-2026

Job ID

18035

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