Recruitment Marketing Lead
Marketing
Ai Marketing
Analytics
Brand Management
Campaign Management
Channel Management
Content Marketing
Cross-Functional
Digital Marketing
Email Marketing
Engagement Marketing
Event Management
Lead Generation
Marketing Analytics
Marketing Automation
Marketing Collateral
Marketing Materials
Marketing Operations
Marketing Strategy
Paid Advertising
Project Management
Reporting and Analytics
Social Media
Talent Acquisition
Job Description
The Recruitment Marketing Lead at MetLife designs and executes a global recruitment marketing strategy to position MetLife as an employer of choice across 40+ countries, collaborating with business leadership, communications, marketing, and HR to attract and engage top talent and strengthen pipelines.
Minimum experience: 2 years
Responsibilities
- Lead the design, development, and execution of global recruitment marketing campaigns that attract and convert top talent worldwide.
- Identify and leverage essential marketing tools and channels to improve hiring efficiency, including conversion rates and time-to-fill metrics.
- Develop and deploy paid media, email, and talent marketing programs that engage target audiences and grow talent pipelines using CRM, ATS, and related tools.
- Equip recruiters and hiring managers to market MetLife as an Employer of Choice across the globe.
- Integrate AI into recruitment marketing activities to scale impact, boost efficiency, and elevate output while maintaining authenticity.
Requirements
- 8 to 10 years of marketing experience, including digital asset development, organic and paid social media, email and event marketing, and lead generation
- 5+ years of recruitment marketing experience
- 2+ years of global marketing experience
- Proven ability to apply AI thoughtfully and integrate it with subject-matter expertise to enhance quality and outcomes
- Strategic mindset with the capacity to execute in a highly collaborative, global environment with minimal direction
Technologies
- Avature CRM
Benefits
- Comprehensive health coverage including medical, prescription, and vision
- Dental insurance
- No-cost short- and long-term disability
- Company-paid life insurance
- Legal services
- Retirement pension funded entirely by MetLife
- 401(k) with employer matching
- Group discounts on voluntary insurance products including auto, home, pet, critical illness, hospital indemnity, and accident insurance
- Employee Assistance Program and digital mental health resources
- Parental leave
- Paid time off
- Paid holidays
- Volunteer time off
- Tuition assistance
Working Schedule
Full-Time
Work Arrangement
Virtual
Travel Required
10%
Relocation Assistance Available
No
Location
Remote
Compensation
USD 84,800 - 142,900 per year
Posted Date
19-Jun-2026
Job ID
18035
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